About CJ Media Partners
CJ Media Partners is a new kind of PR company founded by Cathy Jones and Betsy Finston, combining traditional media expertise with digital strategy, content and audience development.
Cathy is a longtime journalist, talent booker and PR professional who understands today’s fast-changing media landscape and has worked with some of the biggest voices in media today like the Washington Post magazine, the Today Show and People Magazine to name a few. From TikTok to television, she helps clients develop their message, ethics and creating great stories, to help you become confident public personalities and finds the right opportunities and channels to put their stories in front of people who care, she is also a contributing editor and distinguished writer for Atlanta Magazine, 2026
Betsy is a digital marketer, SEO strategist, writer and producer with deep experience in media, marketing, UX strategy and optimization. She has worked with leading shows, websites, brands, agencies and talent, using content, writing, search and audience insights to build visibility, engagement and reach.
CJ Media Partners brings together a network of 13 partners, each with unique expertise and connections across media, marketing, content and communications giving our clients access to the right talent and resources for their individual goals.
Betsy Finston
Founder & Experience Planner
Betsy is an award-winning digital marketer and strategist who has helped top brands grow through content design, SEO, writing, media and strategic planning. Now, she brings that expertise to Five4Three Travel, curating unforgettable, high-value travel experiences and marketing them.
Betsy's Five4Three Travel Pick:
Hotel Ezeiza, San Sebastián, Spain
"Hotel Ezeiza is a hidden gem! It’s right on a calm-water beach — perfect for lap swimming — and next to San Sebastián’s stunning coastal promenade.
Learn more about Hotel Ezeiza
Sonia Avni
Travel Photographer, Host & Project Manager
Sonia, a recent graduate from Temple University, is an actress, photographer, host and a key member of the Five4Three Travel team. She is in charge of the original photography and is instrumental in helping with our original tour planning and event production projects.
Sonia's Five4Three Travel Pick:
Taqueria St. Mark’s, New York City
Taqueria St. Mark’s is a cozy loud Mexican bar and restaurant where you can enjoy margaritas and delicious food in the heart of the east village for under $25 per person —rare in NYC, and the people are great. Plus she work's there.
Learn more about Taqueria St. Mark’s
Summer Powell
Design Director
Summer is the Design Director and leader of the Five4Three design team. Formerly with Magic Leap, she is an award-winning and innovative design leader with expertise in XR content creation, branding, web, and print design. Her work has been featured in The New York Times, Newsweek, Forbes, Wired, and Conde Nast Traveler.
Summer's Five4Three Travel Pick:
Sayan House, Ubud, Bali
"Sayan House restaurant and bar is my Five4Three! Their Balinese-Latin-Japanese fusion food is delicious. It's a little off the beaten path, is elegant and lovely, and has a gorgeous view. It's also the perfect place to meet friends for sunset drinks."
Learn more about Sayan House
Debbie Finston
NYC Tour Guide, and Destination Lead
Debbie leads the New York City destination management projects and is a licensed New York State tour guide. As a long-time New Yorker with a passion for experiencing the city’s rich cultural offerings on a budget, she provides valuable insight and expertise in curating and managing inbound travel experiences for visitors.
Debbie's Five4Three Travel Pick:
Club Free Time
Club Free Time is a mobile app that helps you discover free cultural events in NYC, like concerts, theater, tours, and gallery openings. I use it for events you can enjoy for free or at a discount.